• Resource Clips Marketing Services

    Slideshow

  • Resource Clips Marketing Services

    Slideshow

  • Resource Clips Marketing Services

    Slideshow

  • Resource Clips Marketing Services

    Slideshow

Background: Past work experience – Andrea Butterworth

Together with stakeholders Andrea planned and created an online news site for communicating with investors, brokers and analysts seeking information on junior resource stocks. After only one and a half years the site grew to over 220,000 monthly page views, three full-time and two part-time journalists, three sales people, and two web support positions. The project included everything from branding to conferences.

  • Creation of branding identity
  • Design and development of web site publishing and archiving on an hourly schedule
  • Two niche newsletters – designed and implemented
  • Social media strategy including on-site social sharing and fully managed twitter and facebook profiles used to drive traffic to the main web property
  • Comprehensive set of marketing collateral from media kits, rate sheets, conference booklets, sell cards, to product sell sheets and more
  • Full conference presence including pillar, displays and collateral
  • Advertising packages for clients to purchase onsite
  • Online and print advertising offsite