Background: Past work experience – Andrea Butterworth
Together with stakeholders Andrea planned and created an online news site for communicating with investors, brokers and analysts seeking information on junior resource stocks. After only one and a half years the site grew to over 220,000 monthly page views, three full-time and two part-time journalists, three sales people, and two web support positions. The project included everything from branding to conferences.
- Creation of branding identity
- Design and development of web site publishing and archiving on an hourly schedule
- Two niche newsletters – designed and implemented
- Social media strategy including on-site social sharing and fully managed twitter and facebook profiles used to drive traffic to the main web property
- Comprehensive set of marketing collateral from media kits, rate sheets, conference booklets, sell cards, to product sell sheets and more
- Full conference presence including pillar, displays and collateral
- Advertising packages for clients to purchase onsite
- Online and print advertising offsite
