Background: Past work experience: Andrea Butterworth
- Created new product management and marketing plans for 2008-2010 including visions for products / services, SWOT, competitive analysis, objectives and tactics, future targets, budgets and KPIs.
- Revamping of outdated Branding and Identity
- New website design and development featuring new search engine optimized site copy
- Creation of newsletter and email templates
- Entire product set collateral suite
- Conference booth
- Project lead for an initiative with a major Canadian banking partner – ScotiaMocatta. Project deliverables included a complex SAAS product incorporating several third party services. Leading an in-house project team of 9. (See http://www.scotiamocatta.com/eStore/)