How to develop an awesome value proposition

A powerful value proposition can be the cornerstone of your marketing plan. However, many business owners take the opposite approach, expecting a value proposition to evolve as they engage in various marketing and branding strategies. Worse, many think about their value to prospective clients in vague terms, never explicitly and concisely spelling out what they have to offer.

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Best tips on when and how to use Twitter for Business

We’ve come a long way since Twitter was popularly characterized as a place where people told one another what they were eating for lunch. A bit of that still happens, but there’s a lot more going on as well: professionals in many industries are forming connections, sharing information and building their expertise. At the same time, savvy companies have figured out how to use Twitter for business and are interacting with their customers and prospective customer base in public, increasing the impact of every interaction.

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How to use Facebook for Business – quick and easy

If you have a Facebook account, you’re in good company. More than 18 million Canadians use the popular social media site —that’s more than half the population and nearly two thirds of Canadian Internet users. If you don’t have a Facebook business page, you’re missing out on an opportunity to reach a large sector of your market at a relatively low cost. As with any marketing strategy, however, it’s important to have a clear plan before you jump in and start executing. So the question is – how to use Facebook for business.

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How to Generate Website Traffic: A Primer

You’ve probably heard a thousand times that having a web presence is critical to your success in today’s market. You may even have gone so far as to create a website for your business, but that’s only the beginning. Nothing magical happens when you stake out your URL and put a bit of content onto your company site; if you don’t know how to generate website traffic, your investment in building the site won’t bring the returns you’re hoping for.

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Understanding the Basics of an Online Marketing Strategy

Effective marketing takes more than a flashy logo or a catchy slogan: a solid online marketing strategy requires planning, tracking and adjustment.  Inbound marketing is no exception.  Perfecting your online marketing strategy will require time and adaptation, but these key steps will help you build a solid foundation and make the necessary tweaks to optimize effectiveness and maximize your return on investment (ROI).  

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