Web design plays a critical role in the success of your online lead generation and conversion efforts, and that’s not limited to your color scheme and message placement. Determining what to say on your home page and how to say it is just as important—and determining what not to say can play a critical role, too.
DetailsA powerful value proposition can be the cornerstone of your marketing plan. However, many business owners take the opposite approach, expecting a value proposition to evolve as they engage in various marketing and branding strategies. Worse, many think about their value to prospective clients in vague terms, never explicitly and concisely spelling out what they have to offer.
DetailsUnlike the other social media outlets we’ve discussed, LinkedIn is designed for professionals to connect with other professionals. That means a host of built-in features specifically intended to help you showcase your talents and your company while connecting with colleagues, potential clients and referral sources.
DetailsWe’ve come a long way since Twitter was popularly characterized as a place where people told one another what they were eating for lunch. A bit of that still happens, but there’s a lot more going on as well: professionals in many industries are forming connections, sharing information and building their expertise. At the same time, savvy companies have figured out how to use Twitter for business and are interacting with their customers and prospective customer base in public, increasing the impact of every interaction.
DetailsIf you have a Facebook account, you’re in good company. More than 18 million Canadians use the popular social media site —that’s more than half the population and nearly two thirds of Canadian Internet users. If you don’t have a Facebook business page, you’re missing out on an opportunity to reach a large sector of your market at a relatively low cost. As with any marketing strategy, however, it’s important to have a clear plan before you jump in and start executing. So the question is – how to use Facebook for business.
DetailsIn my last post, I talked about closing sales on your website. However, not every visitor to your website is going to make an instant purchase. That’s why it’s so important that you give them an incentive to provide you with contact information, and that you have a solid plan in place to nurture those leads.
DetailsWe’ve talked recently about drawing traffic to your website and about converting those visitors to leads. Now, it’s time for the payoff. You’ve created the foundation necessary to increase website sales and you’re ready to close the deal.
DetailsDrawing traffic to your website is an important step toward growing your business. But your bottom line goal is to sell products and services. You may make a few immediate sales to website visitors, but usually the sales cycle is longer. To increase sales, you must convert qualified visitors into leads.
DetailsYou’ve probably heard a thousand times that having a web presence is critical to your success in today’s market. You may even have gone so far as to create a website for your business, but that’s only the beginning. Nothing magical happens when you stake out your URL and put a bit of content onto your company site; if you don’t know how to generate website traffic, your investment in building the site won’t bring the returns you’re hoping for.
DetailsEffective marketing takes more than a flashy logo or a catchy slogan: a solid online marketing strategy requires planning, tracking and adjustment. Inbound marketing is no exception. Perfecting your online marketing strategy will require time and adaptation, but these key steps will help you build a solid foundation and make the necessary tweaks to optimize effectiveness and maximize your return on investment (ROI).
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