Facebook for Business: Are Facebook Pages still delivering?

Not so very long ago, Facebook was hailed as the tool marketers couldn’t afford to ignore. Facebook for business offered a tremendous opportunity, with free pages that allowed a company to share information, engage with and even offer discounts and promotions to its followers. And, a company’s posts spread just like the updates you post on your personal Facebook page.

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Online Reputation Management – How to cultivate good online reviews

Online reputation management is more important than ever, as consumers increasingly research products and services online and turn to online reviews for information about businesses and their offerings. BrightLocal’s 2013 Local Consumer Review Survey revealed that 85% of consumers read online reviews for local businesses—up from 76% just a year earlier.

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Building credibility on your website – how to develop trust

Your company’s website can be the best tool for drawing prospects and for converting those prospects to customers. But, making the most of your website requires more than just good search engine optimization, inbound links and social media shares. Once those visitors arrive on your site, you must give them a reason to do business with you—a reason that goes beyond the product or service you have to offer. Effective online marketing requires that you build trust and establish credibility.

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Website Marketing Strategy: Setting SMART Goals

You undoubtedly have marketing goals for your company website, but are they SMART?

When you’re formulating your website marketing strategy, it’s important to create a set of discrete goals that will move you toward your overarching goal. Too often, this kind of project kicks off with a general idea. Unfortunately, that lack of clarity means false steps, lost time, difficulty in measuring progress and frustration.

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Usability and Marketing – like love and marriage

In the context of this blog post, Usability refers to how easy it is for a person to use a web interface. In my past positions I have had to manage complicated considerations in software applications but today we are talking about some very basic things that can help business owners and marketers increase their online conversion rates. So my point today is that better web usability ‘should’ result in a better online conversion rate. I say ‘should’ because there are many things that are necessary for a good online conversion rate – good usability won’t necessarily help you sell sand to camels (even if they could type).

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