How to Develop Your Business Brand to Attract Large Clients

Corporate branding isn’t just for corporates. That’s the #1 mistake small businesses make—thinking of themselves as “small.” If you’re small, you’ll stay that way. Small clients, small contracts, small sales—and small profits. You get the picture. But when you want to build a 7-figure business, it’s important to win corporate clients that will work with…

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How to Use Multi-Channel Marketing for Your B2B Company

As inbound marketing becomes the norm in the business-to-business (B2B) environment, customers are daily more discerning about what media they choose to consume. Technology companies are under pressure to discover new ways to reach target audiences, and this has led to the increased use of multiple channels in their marketing. It’s challenging, however, because multi-channel…

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