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Digital Marketing Advice

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Feb272015

Big Images Are “In” for Website Design: Will This Trend Work for Your Company?

Articles, positioning, website design

So, what’s with the current trend towards huge, animated images on inbound marketing websites? You know it’s happening – every second site you visit these days is dominated by a massive slider with four or five different images. It’s great if your product or service is particularly visual in nature, but it’s a little harder…

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Feb122015

inbound marketing, multi-channel marketing, content marketing, video marketing

6 Steps to Choosing the Right Marketing Channels for ROI

Articles, content marketing, generate leads, inbound marketing

At one time, company owners and executives considered marketing to be a luxury. Now it’s generally accepted that it’s an essential investment in the growth potential of your business. And, as with all investments, you need to see a return for your money. How do you identify which inbound marketing channels are most likely to…

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Feb52015

event marketing, event planning, marketing strategy, brand marketing

Real-Life Events Vs. Virtual Event Marketing: Which Works Better?

Articles, event marketing, inbound marketing

Event marketing has always been a powerful promotional tool for businesses. With the current shift in focus from traditional to inbound methods, virtual, participatory marketing events are becoming commonplace as an alternative to real-life events. But are they equally effective, or is there something about bringing prospects to a physical venue that makes for better…

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Jan272015

brand value proposition, brand strategy, brand marketing

How to Develop a Real Value Proposition to Boost Your Brand

Articles, brand management, positioning

You don’t get a second chance to make your first impression! This means one of the most important aspects of brand marketing is having a compelling value proposition! Your customers won’t buy from you if they don’t understand what your product or service does for them, and they’ll only know that if you have a strong brand…

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Jan202015

buying cycle

Leveraging the Stages of the Customer Buying Cycle

Articles, content marketing, lead nurturing, website design

I’ve blogged often enough about the value of niche marketing, having strong customer personas and targeting your prospects clearly. So it should come as no surprise to learn that one of the benefits of doing these things is that it puts you in the position to leverage the various stages of the customer’s buying cycle.…

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Jan62015

website design victoria bc

6 Web Design Trends You Can Expect to See In 2015

Articles, website design

Change is one of the few things in life you can be sure of. Since the age of the Internet arrived change happens faster than ever, and if you don’t ride the whirlwind you’ll get tossed aside in no time. As we head into 2015, website design is just one area that’s evolving and entering…

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Dec302014

Why Niche Marketing Brings Better ROI (and How to Do It)

Articles, niche marketing, online marketing, website design

When you’re selling family-sized camping tents, you’re far more likely to be successful selling them to families with young children who want to go camping than you would be by trying to sell the same tents to business people who go skiing in the mountains during their vacation. Right? Right. If you want your marketing…

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Dec162014

b2b social media marketing

Is LinkedIn the Next Big Thing in B2B Social Media Marketing?

Articles, b2b, linkedin, social media, twitter

With social media giving no signs of slowing as yet, B2B companies that don’t have a marketing plan that includes this aspect are probably losing out on more business than they realize. That doesn’t mean you should rush out and create profiles on every platform you can think of, however. For one thing, there are…

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Dec92014

content marketing, niche marketing, market segmentation

Implement Marketing Segmentation and Boost Your Growth

Articles, content marketing

It’s one thing to know who your target audience is, and another thing entirely to reach them effectively. All the research in the world won’t help you to do that unless you apply it, and this is where so many companies go wrong. Certainly, you can identify your target market segments and create customer personas,…

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Dec12014

company positioning

3 Secrets to Positioning Your Company to Reach the Customers You WANT

Articles, brand management, positioning

With all the hype these days about inbound marketing, business owners sometimes overlook a critical aspect of branding – their company’s positioning in their marketplace. The whole point of inbound marketing is that it levels the playing field and enables smaller businesses to compete on an equal footing with larger. Unless your company positioning is set…

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Testimonial
  • Andrea and her team were great to work with. Responsive, creative and on time. They helped us look at our projects from a different direction and to consider the big picture when doing our branding and marketing initiatives. I have worked with a lot of designers in the past but Andrea was the first to really look at who we were trying attract as clients and how they select IT service providers.

    Tom Witt, Owner SOHO Solutions, New York City
CalliaMedia - Online Marketing
All Contents Copyright CalliaMedia - Inbound Marketing.

All Contents Copyright CalliaMedia - Online Marketing.

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