There’s no question that Internet technology has changed the way people connect with each other. And given that the web is made up mainly of independent sites, many of the changes are precipitated by companies and the individuals behind them. Let’s take a look at how the web has changed things during the past five years. Way Back…
DetailsWe’ve learned to live with most of the disadvantages of modern technology. Issues such as website hacking happens to the best and brightest, and the biggest sites in the world—Google, ESPN, Amazon—aren’t safe from determined hackers. You might think your company website isn’t at risk, but you’d be wrong. Worst of all, it’s more than…
DetailsThese days, whether you’re considering creating a dynamic new site, refreshing your current website design, or simply publishing some blog posts, custom WordPress design are the words on everyone’s lips. But we’ve all been bitten by systems and software that disappeared after a few years, leaving us high and dry and needing to find a…
DetailsThe dawning of the technology age has given customers such an array of information that they no longer need traditional advertising to know what’s available. The drawback to this is that they can access negative as well as positive information, which enables them to formulate their own (not always accurate) opinion about your product or…
DetailsIt’s no longer enough to simply have a website. In the modern business environment, corporate website design needs to comply with a fairly daunting range of criteria. If you want to compete on the level playing field the Internet offers, it’s necessary to fulfill at least most of them. The consequences of not doing so…
DetailsSocial media isn’t going away anytime soon. That means there’s no escaping the stark reality that you will have to get to grips with it at some point. Whether you do it in 2015 with the tools and platforms available now, or wait until two more years have passed and review the options then, if…
DetailsOne of the primary benefits of inbound marketing is the ready availability of marketing metrics to determine how well your strategy is working. Just because you have extensive analytics options, however, doesn’t mean they’re all of equal value. Knowing what to measure and how it can inform your marketing strategy is critical to getting value…
DetailsYou already know that the main reason why your customer buys your product or service is because it fulfills a need he (or she) has, resolves a problem or addresses a “pain point.” The secret to getting the client to view your solution as the best option, however, is to make sure it’s clear how…
DetailsIn the constantly-shifting business environment having an up-to-the-minute logo design is more important than many marketers realize. It shows you’re in touch with the world around you, you’re taking notice of business trends and you’re savvy enough to respond accordingly. For companies that already have established corporate branding, a logo refresh is always a good…
DetailsMarketing often gets a bad rap. It’s the first thing to go when times are tight, and the last function to get the attention it deserves. And yet, it’s one of the most vital functions for any business, large or small. One of my favourite sayings is “without marketing, you have no market.” No target…
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