The term influencer marketing may sound new and scary, but the concept behind it is not new at all. For a very long time, companies have actively sought out celebrities, sports stars and other familiar faces, offered them endorsement deals, and used their existing fan base to boost sales. Influencer marketing is based on the…
DetailsBranding is more a part of successful marketing today than ever before. Everywhere you look, there are marketing experts telling you that in order to succeed, you simply must create a recognizable brand. They’re not wrong either. Think of Nestle, Coca-Cola, and Canada Goose and other household names you know. They all got there by creating…
DetailsThink for a moment about the most memorable ads you’ve seen on television recently. It’s very likely your list will include ads that combine humour, the “cute factor”, and a family friendly message that gives you the warm and fuzzies. That’s not an accident, and as Mark Pritchard, the head marketing guru at P&G says, “It’s not…
DetailsHere in Canada, we do a lot of our shopping online. In fact, three quarters of Canadians say that they research their purchases online. However, as the Canadian Internet Registration Authority (CIRA) states on their website, only 45.5% of Canadian businesses are online at all. That means that for every $3 spent online, $2 goes…
DetailsIf you haven’t been paying attention to social media marketing too much over the past few years, it’s not hard to believe that you may have missed the meteoric rise of Instagram. And meteoric is something of an understatement. While it took social media giants Facebook and Twitter a few years to build a following, Instagram went from zero to one…
DetailsAre you drowning in unnecessary and useless data? Discover which metrics will REALLY help you. Have you ever noticed just how many marketing metrics there are out there that you simply must track at all times? Some, like Google’s page rank, have thankfully fallen by the wayside, but those have only been replaced by more.…
DetailsThere is no longer any doubt that inbound marketing is one of the most cost effective and worthwhile marketing strategies for small and medium sized businesses out there. HubSpot’s 2015 State of Inbound report showed while it’s the most effective marketing tool, larger companies stick to legacy advertising methods mainly to maintain their visibility and presence in…
DetailsUnlike human evolution (which happened somewhat haphazardly), the development of a successful website depends on having a solid strategy and plan. The old saying “those who fail to plan, plan to fail” is particularly true when it comes to web design and web development. Without a plan, it’s easy to get lost in a maze of…
DetailsIn recent years, individual branding has grown–often big enough to compete with corporate branding trends. Many are at least as well known as the companies they represent. Think Neil Patel of Quick Sprout and Kissmetrics, or Robert Kiyosaki of Rich Dad, Poor Dad fame. Then there are Bill Gates and Steve Jobs, who are still…
DetailsJust like fashion, marketing trends change from year to year. Content marketing has been around for a while, and it is not going anywhere soon. However, like everything to do with the Internet and online marketing, content marketing trends change and evolve all the time, and you need to stay on top of these trends…
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