Big Images Are “In” for Website Design: Will This Trend Work for Your Company?

So, what’s with the current trend towards huge, animated images on inbound marketing websites? You know it’s happening – every second site you visit these days is dominated by a massive slider with four or five different images. It’s great if your product or service is particularly visual in nature, but it’s a little harder…

website redesign

8 ways an outdated website can harm your business

Your website is your storefront to the world. According to Pew Research, 78 percent of consumers making a purchase first do online research —and that percentage is even higher as income and education increases. Nielsen studies show that people often leave web pages within 10 – 20 seconds. For people to stay, they must feel…

usability and online marketing

Usability and Marketing – like love and marriage

In the context of this blog post, Usability refers to how easy it is for a person to use a web interface. In my past positions I have had to manage complicated considerations in software applications but today we are talking about some very basic things that can help business owners and marketers increase their online conversion rates. So my point today is that better web usability ‘should’ result in a better online conversion rate. I say ‘should’ because there are many things that are necessary for a good online conversion rate – good usability won’t necessarily help you sell sand to camels (even if they could type).