Social media is a lot like being back in high school, and as the biggest social network and undisputed leader in social media marketing and advertising, Facebook is where the cool kids hang out. It is also very much a popularity contest and each like and share is like a ‘high five’ from your digital…
Most business owners and managers these days know the power of Facebook. You realize that having a presence on the world’s most popular social media platform is no longer optional, it’s crucial to a well-rounded online presence. While that may be true, it’s also a fact that marketing on social media is taking up more and more…
Not so very long ago, Facebook was hailed as the tool marketers couldn’t afford to ignore. Facebook for business offered a tremendous opportunity, with free pages that allowed a company to share information, engage with and even offer discounts and promotions to its followers. And, a company’s posts spread just like the updates you post on your personal Facebook page.