Nearly every business owner and marketing professional knows that social media is an essential facet of the modern marketing plan. Unfortunately, far fewer know how to make effective use of a social media marketing strategy for brand building, networking and sales.
If you haven’t been paying attention to social media marketing too much over the past few years, it’s not hard to believe that you may have missed the meteoric rise of Instagram. And meteoric is something of an understatement. While it took social media giants Facebook and Twitter a few years to build a following, Instagram went from zero to one…
‘Tis the season to spend excessively. That means it’s a great time to market your products and services to consumers who are largely already primed for retail therapy. That requires stepping up your online marketing efforts, however, and social media can play a significant role in doing so. In fact, research shows that up to 74% of purchasing decisions will be…
Social media is a lot like being back in high school, and as the biggest social network and undisputed leader in social media marketing and advertising, Facebook is where the cool kids hang out. It is also very much a popularity contest and each like and share is like a ‘high five’ from your digital…
Most business owners and managers these days know the power of Facebook. You realize that having a presence on the world’s most popular social media platform is no longer optional, it’s crucial to a well-rounded online presence. While that may be true, it’s also a fact that marketing on social media is taking up more and more…
There’s no question that Internet technology has changed the way people connect with each other. And given that the web is made up mainly of independent sites, many of the changes are precipitated by companies and the individuals behind them. Let’s take a look at how the web has changed things during the past five years. Way Back…
It’s no longer enough to simply have a website. In the modern business environment, corporate website design needs to comply with a fairly daunting range of criteria. If you want to compete on the level playing field the Internet offers, it’s necessary to fulfill at least most of them. The consequences of not doing so…
Social media isn’t going away anytime soon. That means there’s no escaping the stark reality that you will have to get to grips with it at some point. Whether you do it in 2015 with the tools and platforms available now, or wait until two more years have passed and review the options then, if…
Marketing often gets a bad rap. It’s the first thing to go when times are tight, and the last function to get the attention it deserves. And yet, it’s one of the most vital functions for any business, large or small. One of my favourite sayings is “without marketing, you have no market.” No target…
With social media giving no signs of slowing as yet, B2B companies that don’t have a marketing plan that includes this aspect are probably losing out on more business than they realize. That doesn’t mean you should rush out and create profiles on every platform you can think of, however. For one thing, there are…