Don’t be a Bad Egg! What NOT to Do on Your Website to Avoid Penalization from Google

Most website or blog owners are always thinking of ways to get their pages higher in the search rankings, to score more organic traffic, and to be the number one choice of companies in their niche. There are endless resources on the internet devoted to search engine rankings, but among the great tips and advice that many do offer,…

Pay-per-click marketing can help drive your corporate branding efforts.

Using Pay-Per-Click Ads to Boost Your Brand in Search

Competition is always a good thing, but these days it’s no longer purely about who has the better product or service. It’s often almost entirely about who knows how to build their company brand the best, and the winner is usually the organization that throws the most money at marketing. How, then, can small- to…

corporate website design

4 Primary Components of a Successful Corporate Website Design

It’s no longer enough to simply have a website. In the modern business environment, corporate website design needs to comply with a fairly daunting range of criteria. If you want to compete on the level playing field the Internet offers, it’s necessary to fulfill at least most of them. The consequences of not doing so…

inbound marketing strategy, tourism marketing

Optimize Your Inbound Marketing for the 5 Stages of Travel – 1

One of the most important drivers of any inbound marketing program is the targeting of customers in various stages of the buying cycle. Or the sales funnel, or whatever you want to call it. But it’s different in the travel and tourism industry. Or is it? Not really. A couple of years ago, Google came up with…

user testimonials

7 Reasons User Testimonials are Essential for B2B

Driving traffic is everything. Without it, your company is dead in the water. And although social media is a great way to build brand awareness and encourage conversation about your products and services, when it comes to driving traffic to B2B sites, research shows that fully 80% comes through search*, compared with less than 5%…