inbound marketing, multi-channel marketing, content marketing, video marketing

6 Steps to Choosing the Right Marketing Channels for ROI

At one time, company owners and executives considered marketing to be a luxury. Now it’s generally accepted that it’s an essential investment in the growth potential of your business. And, as with all investments, you need to see a return for your money. How do you identify which inbound marketing channels are most likely to…

content marketing

Using Your Blog to Develop Thought Leadership in Your Industry

These days branding is everything. It’s not only the branding of your company that is important, but a personal brand that carries significant weight can make a big difference to your profitability. Customers want to buy from someone real. Someone who knows what they are talking about, and who has an established reputation in the…

corporate branding

How to Develop Your Business Brand to Attract Large Clients

Corporate branding isn’t just for corporates. That’s the #1 mistake small businesses make—thinking of themselves as “small.” If you’re small, you’ll stay that way. Small clients, small contracts, small sales—and small profits. You get the picture. But when you want to build a 7-figure business, it’s important to win corporate clients that will work with…

inbound marketing technology

4 Ways “Scalability” Matters in Marketing for IT Companies

Scalability is a term that’s very familiar for most companies in the technology world. We all understand how scalability applies to a network, a system or a process to enable expansion and contraction to meet the demands of the business. What’s less familiar for many IT professionals, however, is how scalability applies to the marketing…

inbound marketing strategy, tourism marketing

Optimize Your Inbound Marketing for the 5 Stages of Travel – 1

One of the most important drivers of any inbound marketing program is the targeting of customers in various stages of the buying cycle. Or the sales funnel, or whatever you want to call it. But it’s different in the travel and tourism industry. Or is it? Not really. A couple of years ago, Google came up with…

user testimonials

7 Reasons User Testimonials are Essential for B2B

Driving traffic is everything. Without it, your company is dead in the water. And although social media is a great way to build brand awareness and encourage conversation about your products and services, when it comes to driving traffic to B2B sites, research shows that fully 80% comes through search*, compared with less than 5%…