inbound marketing, multi-channel marketing, content marketing, video marketing

6 Steps to Choosing the Right Marketing Channels for ROI

At one time, company owners and executives considered marketing to be a luxury. Now it’s generally accepted that it’s an essential investment in the growth potential of your business. And, as with all investments, you need to see a return for your money. How do you identify which inbound marketing channels are most likely to…

user testimonials

7 Reasons User Testimonials are Essential for B2B

Driving traffic is everything. Without it, your company is dead in the water. And although social media is a great way to build brand awareness and encourage conversation about your products and services, when it comes to driving traffic to B2B sites, research shows that fully 80% comes through search*, compared with less than 5%…

Facebook for Business: Are Facebook Pages still delivering?

Not so very long ago, Facebook was hailed as the tool marketers couldn’t afford to ignore. Facebook for business offered a tremendous opportunity, with free pages that allowed a company to share information, engage with and even offer discounts and promotions to its followers. And, a company’s posts spread just like the updates you post on your personal Facebook page.

Online Reputation Management – How to cultivate good online reviews

Online reputation management is more important than ever, as consumers increasingly research products and services online and turn to online reviews for information about businesses and their offerings. BrightLocal’s 2013 Local Consumer Review Survey revealed that 85% of consumers read online reviews for local businesses—up from 76% just a year earlier.

Inbound Marketing: The Proof is in the Prospects

In my last post, I talked about the growing popularity of inbound marketing. Statistics indicate that marketers are increasing the proportion of their budgets devoted to inbound marketing, integrating inbound strategies with their traditional efforts and reporting positive return on their investments. While the trends are instructive, it’s results that matter.