content marketing

Using Your Blog to Develop Thought Leadership in Your Industry

These days branding is everything. It’s not only the branding of your company that is important, but a personal brand that carries significant weight can make a big difference to your profitability. Customers want to buy from someone real. Someone who knows what they are talking about, and who has an established reputation in the…

Building credibility on your website – how to develop trust

Your company’s website can be the best tool for drawing prospects and for converting those prospects to customers. But, making the most of your website requires more than just good search engine optimization, inbound links and social media shares. Once those visitors arrive on your site, you must give them a reason to do business with you—a reason that goes beyond the product or service you have to offer. Effective online marketing requires that you build trust and establish credibility.