Don’t be a Bad Egg! What NOT to Do on Your Website to Avoid Penalization from Google

Most website or blog owners are always thinking of ways to get their pages higher in the search rankings, to score more organic traffic, and to be the number one choice of companies in their niche. There are endless resources on the internet devoted to search engine rankings, but among the great tips and advice that many do offer,…

Instagram is a great way to reach millions of people with your social media marketing.

Is Instagram THE Marketing Tool for 2016?

If you haven’t been paying attention to social media marketing too much over the past few years, it’s not hard to believe that you may have missed the meteoric rise of Instagram. And meteoric is something of an understatement. While it took social media giants Facebook and Twitter a few years to build a following, Instagram went from zero to one…

One final way to use social media marketing to your advantage this holiday season is to generate urgency by running social media sales with a limited time offer.

How to Use Social Media for Powerful Festive Branding

‘Tis the season to spend excessively. That means it’s a great time to market your products and services to consumers who are largely already primed for retail therapy. That requires stepping up your online marketing efforts, however, and social media can play a significant role in doing so. In fact, research shows that up to 74% of purchasing decisions will be…