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Website Marketing Strategy: Setting SMART Goals

You undoubtedly have marketing goals for your company website, but are they SMART?

When you’re formulating your website marketing strategy, it’s important to create a set of discrete goals that will move you toward your overarching goal. Too often, this kind of project kicks off with a general idea. Unfortunately, that lack of clarity means false steps, lost time, difficulty in measuring progress and frustration.

usability and online marketing

Usability and Marketing – like love and marriage

In the context of this blog post, Usability refers to how easy it is for a person to use a web interface. In my past positions I have had to manage complicated considerations in software applications but today we are talking about some very basic things that can help business owners and marketers increase their online conversion rates. So my point today is that better web usability ‘should’ result in a better online conversion rate. I say ‘should’ because there are many things that are necessary for a good online conversion rate – good usability won’t necessarily help you sell sand to camels (even if they could type).

Developing a value proposition

How to develop an awesome value proposition

A powerful value proposition can be the cornerstone of your marketing plan. However, many business owners take the opposite approach, expecting a value proposition to evolve as they engage in various marketing and branding strategies. Worse, many think about their value to prospective clients in vague terms, never explicitly and concisely spelling out what they have to offer.

Best tips on when and how to use Twitter for Business

We’ve come a long way since Twitter was popularly characterized as a place where people told one another what they were eating for lunch. A bit of that still happens, but there’s a lot more going on as well: professionals in many industries are forming connections, sharing information and building their expertise. At the same time, savvy companies have figured out how to use Twitter for business and are interacting with their customers and prospective customer base in public, increasing the impact of every interaction.

How to use Facebook for Business – quick and easy

If you have a Facebook account, you’re in good company. More than 18 million Canadians use the popular social media site —that’s more than half the population and nearly two thirds of Canadian Internet users. If you don’t have a Facebook business page, you’re missing out on an opportunity to reach a large sector of your market at a relatively low cost. As with any marketing strategy, however, it’s important to have a clear plan before you jump in and start executing. So the question is – how to use Facebook for business.