inbound marketing strategy, tourism marketing

Optimize Your Inbound Marketing for the 5 Stages of Travel – 1

One of the most important drivers of any inbound marketing program is the targeting of customers in various stages of the buying cycle. Or the sales funnel, or whatever you want to call it. But it’s different in the travel and tourism industry. Or is it? Not really. A couple of years ago, Google came up with…

user testimonials

7 Reasons User Testimonials are Essential for B2B

Driving traffic is everything. Without it, your company is dead in the water. And although social media is a great way to build brand awareness and encourage conversation about your products and services, when it comes to driving traffic to B2B sites, research shows that fully 80% comes through search*, compared with less than 5%…

website redesign

8 ways an outdated website can harm your business

Your website is your storefront to the world. According to Pew Research, 78 percent of consumers making a purchase first do online research —and that percentage is even higher as income and education increases. Nielsen studies show that people often leave web pages within 10 – 20 seconds. For people to stay, they must feel…

Facebook for Business: Are Facebook Pages still delivering?

Not so very long ago, Facebook was hailed as the tool marketers couldn’t afford to ignore. Facebook for business offered a tremendous opportunity, with free pages that allowed a company to share information, engage with and even offer discounts and promotions to its followers. And, a company’s posts spread just like the updates you post on your personal Facebook page.

Online Reputation Management – How to cultivate good online reviews

Online reputation management is more important than ever, as consumers increasingly research products and services online and turn to online reviews for information about businesses and their offerings. BrightLocal’s 2013 Local Consumer Review Survey revealed that 85% of consumers read online reviews for local businesses—up from 76% just a year earlier.

Building credibility on your website – how to develop trust

Your company’s website can be the best tool for drawing prospects and for converting those prospects to customers. But, making the most of your website requires more than just good search engine optimization, inbound links and social media shares. Once those visitors arrive on your site, you must give them a reason to do business with you—a reason that goes beyond the product or service you have to offer. Effective online marketing requires that you build trust and establish credibility.

Inbound Marketing: The Proof is in the Prospects

In my last post, I talked about the growing popularity of inbound marketing. Statistics indicate that marketers are increasing the proportion of their budgets devoted to inbound marketing, integrating inbound strategies with their traditional efforts and reporting positive return on their investments. While the trends are instructive, it’s results that matter.

The foundation blocks of building website traffic: leveraging your blog

Blogging is one of the most important pillars of a successful inbound marketing strategy. HubSpot’s recent 2013 State of Inbound Marketing Report revealed that 82% of companies who blogged reported a positive return on their inbound marketing investments. 42% of marketers indicated that they’d acquired at least one customer through their blogs.