content marketing

Using Your Blog to Develop Thought Leadership in Your Industry

These days branding is everything. It’s not only the branding of your company that is important, but a personal brand that carries significant weight can make a big difference to your profitability. Customers want to buy from someone real. Someone who knows what they are talking about, and who has an established reputation in the…

corporate branding

How to Develop Your Business Brand to Attract Large Clients

Corporate branding isn’t just for corporates. That’s the #1 mistake small businesses make—thinking of themselves as “small.” If you’re small, you’ll stay that way. Small clients, small contracts, small sales—and small profits. You get the picture. But when you want to build a 7-figure business, it’s important to win corporate clients that will work with…

online reviews for businesses

The Importance of Online Reviews for B2C Businesses

Not long ago I wrote about the reasons why user testimonials are essential for companies operating in the B2B space. That doesn’t mean they’re any less important for business to consumer (B2C) companies, though. Independent online reviews are particularly valued by consumers, although they’re more difficult to come by than a user testimonial page on…

multi-channel marketing

How to Use Multi-Channel Marketing for Your B2B Company

As inbound marketing becomes the norm in the business-to-business (B2B) environment, customers are daily more discerning about what media they choose to consume. Technology companies are under pressure to discover new ways to reach target audiences, and this has led to the increased use of multiple channels in their marketing. It’s challenging, however, because multi-channel…

inbound marketing technology

4 Ways “Scalability” Matters in Marketing for IT Companies

Scalability is a term that’s very familiar for most companies in the technology world. We all understand how scalability applies to a network, a system or a process to enable expansion and contraction to meet the demands of the business. What’s less familiar for many IT professionals, however, is how scalability applies to the marketing…