corporate website design

4 Primary Components of a Successful Corporate Website Design

It’s no longer enough to simply have a website. In the modern business environment, corporate website design needs to comply with a fairly daunting range of criteria. If you want to compete on the level playing field the Internet offers, it’s necessary to fulfill at least most of them. The consequences of not doing so…

marketing metrics, marketing strategy, inbound marketing, website analytics, website design

5 Key Marketing Metrics for Determining Your Inbound ROI

One of the primary benefits of inbound marketing is the ready availability of marketing metrics to determine how well your strategy is working. Just because you have extensive analytics options, however, doesn’t mean they’re all of equal value. Knowing what to measure and how it can inform your marketing strategy is critical to getting value…

inbound marketing, multi-channel marketing, content marketing, video marketing

6 Steps to Choosing the Right Marketing Channels for ROI

At one time, company owners and executives considered marketing to be a luxury. Now it’s generally accepted that it’s an essential investment in the growth potential of your business. And, as with all investments, you need to see a return for your money. How do you identify which inbound marketing channels are most likely to…

event marketing, event planning, marketing strategy, brand marketing

Real-Life Events Vs. Virtual Event Marketing: Which Works Better?

Event marketing has always been a powerful promotional tool for businesses. With the current shift in focus from traditional to inbound methods, virtual, participatory marketing events are becoming commonplace as an alternative to real-life events. But are they equally effective, or is there something about bringing prospects to a physical venue that makes for better…