There is no longer any doubt that inbound marketing is one of the most cost effective and worthwhile marketing strategies for small and medium sized businesses out there. HubSpot’s 2015 State of Inbound report showed while it’s the most effective marketing tool, larger companies stick to legacy advertising methods mainly to maintain their visibility and presence in…
Just like fashion, marketing trends change from year to year. Content marketing has been around for a while, and it is not going anywhere soon. However, like everything to do with the Internet and online marketing, content marketing trends change and evolve all the time, and you need to stay on top of these trends…
‘Tis the season to spend excessively. That means it’s a great time to market your products and services to consumers who are largely already primed for retail therapy. That requires stepping up your online marketing efforts, however, and social media can play a significant role in doing so. In fact, research shows that up to 74% of purchasing decisions will be…
Social media is a lot like being back in high school, and as the biggest social network and undisputed leader in social media marketing and advertising, Facebook is where the cool kids hang out. It is also very much a popularity contest and each like and share is like a ‘high five’ from your digital…
Anyone who has been involved in the internet over the past few years will have noticed that Google seems to have made more changes to their search and site ranking algorithms over a few short years than they did for most of the decades before. If you thought you were safe since the dust settled…
Most business owners and managers these days know the power of Facebook. You realize that having a presence on the world’s most popular social media platform is no longer optional, it’s crucial to a well-rounded online presence. While that may be true, it’s also a fact that marketing on social media is taking up more and more…
One unfortunate drawback of the Internet is that it doesn’t take long for news of your company’s shortcomings to travel across the globe. Fail to deliver and thousands, if not millions, of people will hear about it. The immediacy of the Internet means that it’s more important than ever to generate trust in your digital communications. These tips…
Have you heard of “The Rise of Big Content?” Gartner, the marketing industry’s most reputable statistics company recently released a survey of the industry’s top marketers and content marketing is seen as one of the top five rising trends in digital marketing. Are you prepared to provide engaging content that delivers value to your customers…
Competition is always a good thing, but these days it’s no longer purely about who has the better product or service. It’s often almost entirely about who knows how to build their company brand the best, and the winner is usually the organization that throws the most money at marketing. How, then, can small- to…
There’s no question that Internet technology has changed the way people connect with each other. And given that the web is made up mainly of independent sites, many of the changes are precipitated by companies and the individuals behind them. Let’s take a look at how the web has changed things during the past five years. Way Back…