Don’t be a Bad Egg! What NOT to Do on Your Website to Avoid Penalization from Google

Most website or blog owners are always thinking of ways to get their pages higher in the search rankings, to score more organic traffic, and to be the number one choice of companies in their niche. There are endless resources on the internet devoted to search engine rankings, but among the great tips and advice that many do offer,…

Building trust through inbound marketing begins with a great user experience.

How to Build Trust Through Your Inbound Marketing

One unfortunate drawback of the Internet is that it doesn’t take long for news of your company’s shortcomings to travel across the globe. Fail to deliver and thousands, if not millions, of people will hear about it. The immediacy of the Internet means that it’s more important than ever to generate trust in your digital communications. These tips…

corporate branding

How to Develop Your Business Brand to Attract Large Clients

Corporate branding isn’t just for corporates. That’s the #1 mistake small businesses make—thinking of themselves as “small.” If you’re small, you’ll stay that way. Small clients, small contracts, small sales—and small profits. You get the picture. But when you want to build a 7-figure business, it’s important to win corporate clients that will work with…

online reviews for businesses

The Importance of Online Reviews for B2C Businesses

Not long ago I wrote about the reasons why user testimonials are essential for companies operating in the B2B space. That doesn’t mean they’re any less important for business to consumer (B2C) companies, though. Independent online reviews are particularly valued by consumers, although they’re more difficult to come by than a user testimonial page on…

user testimonials

7 Reasons User Testimonials are Essential for B2B

Driving traffic is everything. Without it, your company is dead in the water. And although social media is a great way to build brand awareness and encourage conversation about your products and services, when it comes to driving traffic to B2B sites, research shows that fully 80% comes through search*, compared with less than 5%…