One way to align your inbound marketing strategy with a niche audience is to identify the target group you need to reach.

How to Align Your Inbound Marketing Strategy with a Niche Audience

There is no longer any doubt that inbound marketing is one of the most cost effective and worthwhile marketing strategies for small and medium sized businesses out there. HubSpot’s 2015 State of Inbound report showed while it’s the most effective marketing tool, larger companies stick to legacy advertising methods mainly to maintain their visibility and presence in…