You already know that the main reason why your customer buys your product or service is because it fulfills a need he (or she) has, resolves a problem or addresses a “pain point.” The secret to getting the client to view your solution as the best option, however, is to make sure it’s clear how…
I’ve blogged often enough about the value of niche marketing, having strong customer personas and targeting your prospects clearly. So it should come as no surprise to learn that one of the benefits of doing these things is that it puts you in the position to leverage the various stages of the customer’s buying cycle.…
In my last post, I talked about closing sales on your website. However, not every visitor to your website is going to make an instant purchase. That’s why it’s so important that you give them an incentive to provide you with contact information, and that you have a solid plan in place to nurture those leads.