marketing metrics, marketing strategy, inbound marketing, website analytics, website design

5 Key Marketing Metrics for Determining Your Inbound ROI

One of the primary benefits of inbound marketing is the ready availability of marketing metrics to determine how well your strategy is working. Just because you have extensive analytics options, however, doesn’t mean they’re all of equal value. Knowing what to measure and how it can inform your marketing strategy is critical to getting value…

usability and online marketing

Usability and Marketing – like love and marriage

In the context of this blog post, Usability refers to how easy it is for a person to use a web interface. In my past positions I have had to manage complicated considerations in software applications but today we are talking about some very basic things that can help business owners and marketers increase their online conversion rates. So my point today is that better web usability ‘should’ result in a better online conversion rate. I say ‘should’ because there are many things that are necessary for a good online conversion rate – good usability won’t necessarily help you sell sand to camels (even if they could type).