Don’t be a Bad Egg! What NOT to Do on Your Website to Avoid Penalization from Google

Most website or blog owners are always thinking of ways to get their pages higher in the search rankings, to score more organic traffic, and to be the number one choice of companies in their niche. There are endless resources on the internet devoted to search engine rankings, but among the great tips and advice that many do offer,…

Instagram is a great way to reach millions of people with your social media marketing.

Is Instagram THE Marketing Tool for 2016?

If you haven’t been paying attention to social media marketing too much over the past few years, it’s not hard to believe that you may have missed the meteoric rise of Instagram. And meteoric is something of an understatement. While it took social media giants Facebook and Twitter a few years to build a following, Instagram went from zero to one…

One way to align your inbound marketing strategy with a niche audience is to identify the target group you need to reach.

How to Align Your Inbound Marketing Strategy with a Niche Audience

There is no longer any doubt that inbound marketing is one of the most cost effective and worthwhile marketing strategies for small and medium sized businesses out there. HubSpot’s 2015 State of Inbound report showed while it’s the most effective marketing tool, larger companies stick to legacy advertising methods mainly to maintain their visibility and presence in…