Big Images Are “In” for Website Design: Will This Trend Work for Your Company?

So, what’s with the current trend towards huge, animated images on inbound marketing websites? You know it’s happening – every second site you visit these days is dominated by a massive slider with four or five different images. It’s great if your product or service is particularly visual in nature, but it’s a little harder…

company positioning

3 Secrets to Positioning Your Company to Reach the Customers You WANT

With all the hype these days about inbound marketing, business owners sometimes overlook a critical aspect of branding – their company’s positioning in their marketplace. The whole point of inbound marketing is that it levels the playing field and enables smaller businesses to compete on an equal footing with larger. Unless your company positioning is set…