company positioning

3 Secrets to Positioning Your Company to Reach the Customers You WANT

With all the hype these days about inbound marketing, business owners sometimes overlook a critical aspect of branding – their company’s positioning in their marketplace. The whole point of inbound marketing is that it levels the playing field and enables smaller businesses to compete on an equal footing with larger. Unless your company positioning is set…

corporate branding

How to Develop Your Business Brand to Attract Large Clients

Corporate branding isn’t just for corporates. That’s the #1 mistake small businesses make—thinking of themselves as “small.” If you’re small, you’ll stay that way. Small clients, small contracts, small sales—and small profits. You get the picture. But when you want to build a 7-figure business, it’s important to win corporate clients that will work with…

Online Reputation Management – How to cultivate good online reviews

Online reputation management is more important than ever, as consumers increasingly research products and services online and turn to online reviews for information about businesses and their offerings. BrightLocal’s 2013 Local Consumer Review Survey revealed that 85% of consumers read online reviews for local businesses—up from 76% just a year earlier.