One final way to use social media marketing to your advantage this holiday season is to generate urgency by running social media sales with a limited time offer.

How to Use Social Media for Powerful Festive Branding

‘Tis the season to spend excessively. That means it’s a great time to market your products and services to consumers who are largely already primed for retail therapy. That requires stepping up your online marketing efforts, however, and social media can play a significant role in doing so. In fact, research shows that up to 74% of purchasing decisions will be…

company positioning

3 Secrets to Positioning Your Company to Reach the Customers You WANT

With all the hype these days about inbound marketing, business owners sometimes overlook a critical aspect of branding – their company’s positioning in their marketplace. The whole point of inbound marketing is that it levels the playing field and enables smaller businesses to compete on an equal footing with larger. Unless your company positioning is set…

Online Reputation Management – How to cultivate good online reviews

Online reputation management is more important than ever, as consumers increasingly research products and services online and turn to online reviews for information about businesses and their offerings. BrightLocal’s 2013 Local Consumer Review Survey revealed that 85% of consumers read online reviews for local businesses—up from 76% just a year earlier.