One final way to use social media marketing to your advantage this holiday season is to generate urgency by running social media sales with a limited time offer.

How to Use Social Media for Powerful Festive Branding

‘Tis the season to spend excessively. That means it’s a great time to market your products and services to consumers who are largely already primed for retail therapy. That requires stepping up your online marketing efforts, however, and social media can play a significant role in doing so. In fact, research shows that up to 74% of purchasing decisions will be…

Pay-per-click marketing can help drive your corporate branding efforts.

Using Pay-Per-Click Ads to Boost Your Brand in Search

Competition is always a good thing, but these days it’s no longer purely about who has the better product or service. It’s often almost entirely about who knows how to build their company brand the best, and the winner is usually the organization that throws the most money at marketing. How, then, can small- to…

Big Images Are “In” for Website Design: Will This Trend Work for Your Company?

So, what’s with the current trend towards huge, animated images on inbound marketing websites? You know it’s happening – every second site you visit these days is dominated by a massive slider with four or five different images. It’s great if your product or service is particularly visual in nature, but it’s a little harder…