Andrea Butterworth – Owner
Aggressive problem-solver dedicated to producing results, specialist in online marketing for companies
Andrea is a well-rounded web publisher with 15 years experience working as an art director and marketer for large corporations mostly in the technology sector. She opened CalliaMedia in 2013 and has since been growing and refining her strategies for small and medium-sized businesses. CalliaMedia’s focus is on building customer-centric websites that not only inspire, but also function as powerful marketing tools that result in sales.
Andrea has a Bachelor of Science, a 2-year diploma in fine art and design, and another in digital media and these three bodies of knowledge support her well in knowing how to relay messages creatively and technically while still minding bottom-line business considerations.
In all of Andrea’s past positions she has consistently increased metrics relating to lead generation, sales, client boarding and retention, newsletter signups, memberships, website traffic, search engine results placements and more. She has successfully developed and implemented marketing plans, reworked brands, increased brand reach, refined product strategies and discovered new niche markets and strategic partnerships for companies of all sizes.
Michèle’s diverse career path has covered training and experience in government financial management, project management, WordPress content management, e-commerce, email marketing, social media and digital marketing strategies. This varied background gives her unique perspectives when she approaches challenges and develops solutions. She is organized, creative, enthusiastic, self-motivated and articulate.
She recognizes that building a successful online presence means creating valuable content, interacting socially and maximizing search engine promotion. It’s a fast-paced, changing world but she can bring it all down to plain language with concrete goals and tasks that will help you grow your business.
When she is not immersed in the digital world, she can be found running the trail around Elk Lake, baking Diablo Chocolate Cookies (hence the running) or spending time with her husband and daughter.