Infographics have been a hot marketing trend for a couple of years now, and the concept shows no signs of cooling off anytime soon. One reason for this is the majority of people tend to be visually oriented with short attention spans, particularly when they are browsing the web, so a marketing strategy designed to cater to those exact characteristics is more than likely to be successful.
Here are our top 3 reasons why infographics should be an important part of your marketing strategy:
- People are visual learners
- Images are more shareable, engaging, and memorable than plain text
- Infographics are an efficient way to relay information
It’s About Visual Learning and Engagement
It’s hardly surprising people respond more favourably to vivid images in a unique layout than black and white blocks of text; after all, we’re naturally drawn to bright colours and shapes. The numbers don’t lie – 90% of the information received by our brains is visual, and 40% of people say they process visual information better. Plus the specificity and organization of this type of visual tends to make the information they contain easier to process and recall.
Naturally, this means infographics are almost always a better way to get the message across as well as get people to connect or engage with your content, regardless of whether your overall goals are to get people to contact you/become leads, register or sign up for an account or list, or share your content socially (or some combination of the above).
Generating User Responses and Engagement
To create a fantastic infographic, you need three essential components – numbers, graphics, and a compelling story. And you need a talented designer to weave it all together, of course. All these things combined can make for an exciting image that communicates a large amount of information within a single piece of content that inspires sharing, engagement, sign-ups, conversions, or any other desired result.
Infographics Are an Efficient Information Delivery System
One of the most overlooked but also the most valuable characteristics of infographics is their efficiency in delivering large amounts of information in a relatively small amount of space, making them perfect for catching the attention of the typically fickle user.
After all, what would you be more drawn to? An eye-catching pictorial that delivers neatly packaged, easily digestible info, or multiple pages of black and white text that is difficult to scan and assess whether or not it is worthy of your time. An infographic will win out in terms of attention and “stickiness” nearly every time.
A New Term for a Timeless Technique
Infographics, along with charts, graphs, maps, and other ways to display data in a pictorial type of format, are definitely not a new way of explaining a concept or getting a message across. In fact, people have been using images to quickly and easily convey information for eons.
No matter what the medium, humans tend to be visual learners, so using infographics to communicate to and engage with the online audience is an incredibly effective and intuitive way to get your message across, making it an excellent and even necessary addition to your complete website design strategy.