Communication is the lifeblood of every business; keeping in constant touch with your customers is vital. But gone are the days when your customers were strictly the people in your neighborhood. Now that you have clients from all over the world, and communication has never been more of a challenge, or more important. Did you know that email marketing is an ideal way to keep in touch with your clients? Here are 4 reasons to consider using this option.
Reason #1: Keeping in Touch
Keeping in touch is essential for any client-facing business, and inbound marketing is perfect for doing just that! Once you’ve completed a project for a client, chances are you don’t have a lot of reason to keep the lines of communication open with them. Email newsletters give you that ‘in’ without sounding ‘salesy.’ Regular contact increases the chances of regular work, especially if the client’s needs are constantly evolving. Email marketing keeps your name in the forefront of their minds when they need your product or service.
Reason #2: Communicating with Many At Once
Especially in times of growth or change, you might find you need to communicate to a large number of clients all at once. Sure, you can copy and paste content and send individual emails, but if you’re sending out more than 10, you’re wasting valuable time and resources. Think of communicating a change in your operating schedule, closing early, or staying open late. Email is one of the inbound marketing methods you can use to ensure your customers know how to reach you when they need you.
Reason #3: Showing Off Your Current Projects
A little bragging never did anybody any harm, in fact, it can help you reel in new clients. Email newsletters are an ideal way to let customers know what you’re working on at the present moment. It can be especially lucrative if you’re doing something new. Existing clients who know the value of your work begin to consider how your new project might also benefit them.
Reason #4: Increase Web Traffic, Boost Social Media Presence
Growth on social media channels can translate into sales conversions, but growing your audience can be challenging. Email marketing newsletters generate a ton of traffic to your website and organically increase your following on social media platforms such as Twitter and Facebook.
In addition, email newsletters:
- Make sure clients don’t forget about you and your company,
- Give you a chance to demonstrate your knowledge and share ‘how to’ information,
- Help you get to know your customers and craft customized sales offerings based on their preferences,
- Increase customer loyalty,
- Are just plain fun!
Email newsletters are effective, and one of the most valuable assets a company can have. If you don’t have an email newsletter, you don’t have a business.
