Most business owners and managers these days know the power of Facebook. You realize that having a presence on the world’s most popular social media platform is no longer optional, it’s crucial to a well-rounded online presence.
While that may be true, it’s also a fact that marketing on social media is taking up more and more time, and that many marketers are overwhelmed by the sheer number of options and tasks. Enter business manager for Facebook, and a whole new way to streamline Facebook marketing tasks!
What Business Manager Is
Business manager is a tool that active Facebook marketers and advertisers can use to manage all of your ad campaigns, pages, apps and other marketing ‘assets’ in one place. The platform launched in April 2014, but it was initially available only to a limited number of carefully selected, larger business advertisers.
That’s all changed now, and anyone who uses Facebook to market a website or company can sign up and get all of the benefits.
What It Can Do for You
With business manager, Facebook has created a one-stop-shop solution for its bouquet of social media marketing and branding tools–similar to Google has in its “one account” program. A central place where all of the various parts of your online marketing efforts are accessible in one place. Voila!
It’s an evolution in the Facebook marketing platform that has been widely welcomed, and if you’re wondering whether it’s for you, here are some of the things you can handle from your business manager account:
With business manager, you can add people to your business team and assign roles. You don’t have to be friends with them on Facebook, and permissions are granular, so you can choose what they have access to, and the level of access. You can add users in your company, or third parties.
If you manage multiple different pages as a part of your Facebook marketing strategy, then this is a major time saver. View basic statistics, control access and more for all of your pages in one place, rather than individually.
Assign managers, view billing information and create ads for multiple different advertising accounts in one place.
Apps and Pixels
If you’re using Facebook apps or pixels to allow login or tracking on your website, then you can track all of them in one place too.
If you sell on Facebook, then you can manage multiple product catalogs in one place. Again, with granular permissions, so you can assign different team members to different divisions.
Business manager also lets you manage multiple Instagram accounts in one place, create projects and group tasks, pages and ad accounts together and many other things.
Making it Yours
Facebook’s business manager is actually useful for several different types of social media marketing scenarios.
If you own and manage several different pages and advertising accounts for different businesses or business divisions, for example, then this is a useful tool. It’s also convenient for companies who outsource some or all of their Facebook marketing activities, because it creates a central hub where you can manage the contractors and people involved.
Whatever way you use Facebook for business purposes, however, if it’s a significant online marketing channel, it’s worth signing up for business manager. Think of it as a proprietary version of Hootsuite that makes managing all of the various elements of your Facebook presence quicker and easier.