These days, whether you’re considering creating a dynamic new site, refreshing your current website design, or simply publishing some blog posts, custom WordPress design are the words on everyone’s lips. But we’ve all been bitten by systems and software that disappeared after a few years, leaving us high and dry and needing to find a new solution to replace the one that was running perfectly well.
Will the same thing happen to WordPress? What’s the future of the platform and why should you use it?
It isn’t hard to find good things to say about WordPress:
- In the few short years since its inception, the company has grown its web hosting and design platform to encompass more than 74 million sites in 130 countries.
- WordPress is going from strength to strength with 22 percent of websites currently running on it, and it shows no sign of changing that pattern in the near future. With a huge, dedicated team behind it, the platform is mature but they have stayed ahead of the curve. They have a deep understanding of all of the technical requirements for a good site that adheres to standards set by the internet community and the search engines.
- The platform recognizes the importance of the mobile revolution and is aiming at the point where a site can be created from signup to publication using a mobile device.
- It’s cheap, with pre-designed templates that you can install, customize and update.
WordPress can be difficult. Although it is sometimes touted as an easy do-it-yourself system, the reality is that you need to know what you are doing and have unlimited enthusiasm for learning this technology. And then, of course, there are the plug-ins and widgets—all of which are vital if your site is going to do well in social media, SEO and various other essentials. It’s vital for you to understand how all of the pieces work together to ensure that you are optimizing your efforts, and when someone who doesn’t understand the technology decides to do it themselves without a professional it can be problematic.
WordPress is also not very secure and can be easy to hack if you don’t keep your software (including plug-ins) up-to-date, although having a website maintenance plan can resolve this problem for you.
So, why would I recommend that you use a custom WordPress design? Because it has a brilliant future ahead, that’s why:
It Just Got a Boost
Two months ago, WordPress announced a $23 million funding windfall, which brings the total funding to just over $41million. WordPress plans to use the money to fund international expansion and to push for enterprise adoption by its customers.
It’s Fully Mobile-Friendly
More than any other content management system (CMS) available, WordPress has taken the bull by the horns and made its templates mobile-friendly. So you don’t have to worry about Google’s Mobilegeddon or the fact that according to Comscore, mobile users now outnumber desktop users. WPTouch, a downloadable zip file that instantly makes your site mobile-friendly, is just another example of the way the company responds rapidly to demand.
It’s Here to Stay
There are probably a dozen more reasons why you shouldn’t even consider using any other platform for your company website, but you get the gist, I’m sure. WordPress is here to stay, and using anything else is simply not an option if you want to keep pace with the changes in inbound marketing trends.