Building strong, personalized customer relationships is a top priority for all technology companies, including yours. Whether you operate in the B2B space or deal directly with end users, this industry just isn’t one of those where you make a sale and the deal is done. Ongoing service counts, but few tech companies can boast that they never have hiccups. That’s where having a good relationship comes in!
Here are some key findings from recent research on how tech companies can build solid relationships with customers:
#1: Digital Marketing Boosts Customer Satisfaction
Digital marketing using techniques such as content marketing and social media is currently driving customer satisfaction in an unprecedented way. The reason for this is that the platforms used make it possible for you to directly address clients’ issues using media channels they prefer. There’s minimal time lapse between identifying an issue and responding to it, and a record is available of who said what and when. This results in attention to detail and rapid response rates, which helps to improve customers’ satisfaction with your service—regardless of any problem areas with your product.
#2: Data Provides Key Insights
There’s no longer a debate on how to approach the modern consumer—most of the large marketing organizations have realized how relationships can be enhanced using digital channels. This gives them the impetus they need to invest in technology as a way to become more customer-centric. By capturing customer insights gleaned through the use of online data, analytics and tracking of automated systems, tech companies can integrate the data with other information and develop key insights for directly targeting the audience.
#3: A Sound IT Marketing Strategy Makes it Work
Introducing new technology to existing protocols is always challenging, and making data and tech work together across corporate functions is no exception. To make it work, it’s essential to have a clear inbound marketing strategy that includes:
- A comprehensive website design that’s updated regularly, makes use of sound SEO principles and other best practices
- Free and downloadable content, such as blog posts, white papers, ebooks, infographics, explainer videos and podcasts
- Strong social media profiles, at least on the “Big Four” – Facebook, Twitter, LinkedIn and Google+
- Interactive online options, such as viewing, purchasing, getting estimates, automatic upgrades and feedback
#4: Improved Customer Experience = Better Relationships
The whole point of building customer relationships is to ensure the best possible customer experience. By implementing a customer-centric strategy that combines modern technology with client data and custom analytics, you can create sustainable opportunities for businesses to develop personalized marketing and customer relationship strategies. And these, in turn, make a huge difference to the customer’s experience.
#5: Building Digital Relationships
Building these customer relationships isn’t difficult, you just have to start somewhere. Predictions show that by 2019, the average investment in digital marketing will be around 40% of most companies’ total expenditures on marketing. That’s quite a jump from the current 25%, which is largely focused on advertising spend and promotions.
Start building customer relationships now by planning a digital marketing strategy that gives your company the chance to interact on a one-to-one basis with your current and future clients—cost effectively and conveniently.